South beauties are earlier considered to be reserved as they stayed away from hot liplocks and exposing. However with the entry of sexy item girls from other regions they are shedding away their inhibitions to prolong their career and not left behind in the glamour race. South heroines are getting headaches with the entry of sex bombs like Veena Malik,Mallika Sherawat, Sherlyn Chopra and Sunny Leone.
Their bold acts either in bed room scene or in 3/4th naked scene even in south films changed the dynamics of acting. Watching them, South beauties learnt the art of exposing. This resulted in liplocks and bedroom scenes getting common in South too.
Lakshmi Menon who was branded as family heroine now locked lips under water in her upcoming film Naan Sigappu Manithan with Vishal. Female folks protested becoming furious with the news coming out that Shruti Hasan shed her inhibitions in a bedroom scene with Allu Arjun in Race Gurram. Shriya went jacketless in a film titled Chandra. Critics say with the entry of actress going on posing topless, filmmakers are taking films which encourage sex which is a bad sign. However they feel there is no stoppage for this trend.